Top 5 Hasbro Games Performance on Unified Platform in Kenya, Q4 2023

In Q4 2023, Hasbro's top games on a unified platform in Kenya exhibited diverse performance trends in terms of downloads, revenue, and active users. Below is a detailed analysis of the top 5 games based on data from Sensor Tower.

MONOPOLY GO! saw fluctuating weekly revenue, peaking at around $2.1K in early October and December. Downloads experienced a slight increase towards the end of the quarter, reaching a high of 3K in mid-December. The active user base displayed a steady growth, culminating at approximately 16.2K in mid-December.

Scrabble® GO - New Word Game had modest revenue gains, with a notable peak of $150 in early November. Downloads showed minor fluctuations, with a peak of 479 in late October. The active user count remained relatively stable, averaging around 2.5K to 2.8K throughout the quarter.

MONOPOLY: The Board Game displayed minimal revenue, peaking at $53 in late November. Downloads were sporadic, with a notable increase to 19 in late December. Active users were minimal, with only 11 recorded in the final week of December.

Transformers: Earth Wars experienced low revenue, with a peak of $48 in late October and a subsequent decline. Downloads were consistently low, with minor peaks of 6 in mid-November and December. Active users remained stable at around 18 to 21 throughout the quarter.

Transformers Rescue Bots: Dash showed variable revenue, peaking at $35 in mid-October. Downloads were consistent, ranging between 100 and 162, with a peak in early December. Active users steadily increased, reaching a high of 432 in mid-December.

For more detailed insights into the performance of these games, visit Sensor Tower.